Showing posts with label web designers. Show all posts
Showing posts with label web designers. Show all posts

Thursday, 31 October 2013

Product Finding Features In Ecommerce Web Design

There’s a thin yet prominent line, distinguishing between under performing eCommerce websites and their successful counterparts. Even after decorating the commercial site with all the designer elements and eye catching features, it’s often a common yet utter surprise for the appointed web designer that the site is still experiencing poor rate of conversion. It’s not that the items are too pricey to afford, or the buyer has suddenly lost intent. That’s the case where the fundamental lesson of eCommerce web design stands – successful sites do nothing special but enable the customer to establish a connection with the item being searched. Often the commercial sites tend to deviate from this primary requirement, and customers, even after visiting the target pages still can’t find the products they are searching. The art of successful web design in this regard, is about helping the visitors spot their demanded items with least or zero complicates.

Depending on the behavioral pattern of the customer, as illustrated in the following, the strategy for eCommerce web page design also varies:-

  • Power shoppers, aka the buyer’s communities who are pretty much sure about the items to be bought tend to shift to somewhere else in no time, unless the page they have landed helps their browsing. Insertion of an easily viewable search bar that offers product suggestions is good designer element to work with

  • The window shoppers frequently found in malls or shopping outlets are called recreational shoppers in eCommerce trade. Typically, such a community always stays curious about anything that looks catchy, but they seldom make any purchase. Nevertheless, they are source of potential customers as well, and the web page needs to be packed with vibrant color schemes, dynamic images, announcement of never-to-be-missed deals to satiate their desire for eye candy pieces

  • The last in the lot, your ever popular reluctant shoppers. They are typified in terms of their low confidence level to handle online shopping activities, or inquisitiveness to make sure about the privacy issues, payment securities and so on. Forget addition of designer elements; concentrate on insertion of a wizard that instantly answers their queries, anything from refund policies to average delivery duration.

In a nutshell, the appointed web designer needs to combine marketing skills and creative design to come up with page that understands and connects to the customer’s requirement. Once it’s achieved, conversion is bound to happen.

Tuesday, 22 October 2013

The Huge Market of Magento and Prestashop in Ecommerce Web Development

The scene with web design and web development is really glowing today. Ever since, ecommerce has been introduced there has been immense increase in making the websites. Almost all the businesses in their rush to expand a global market are getting their website designed and developed. Earlier, only those businesses, which had a huge clientele, would opt for a website.

However, after the platforms like Magento, Prestashop etc. have been introduced, there is various small scale and local businesses as well that are coming into the play. Modern man has no time. He cannot go around stores looking for the products he needs. Hence, buying it from an online store, which gives him a heavy discount almost all through the year and free home delivery is a convenient option.

Those who are doing business and want to go online with their shopping mode often try to know, which platform would be convenient for them. Best platform is the Open Source where the client can also have access to the website and make changes, without having to depend every time on the designers and developers.

Of all the developing countries, one country that has been really successful in providing best Open Source ecommerce platforms is Singapore. Singapore web design companies are creating extremely good work both in Magento and Prestashop, although the popularity is more in the latter.

Magento has so far been the most versatile ecommerce platform and are opted by the big players like Nike, Olympus, Lindt etc. About 30,000 merchants are successfully doing business online using the web development platform in Magento. It is an extremely powerful platform with amazing features. Web design made in Magento are smooth to navigate and easy to move into. It is a little expensive though, and hence, cannot be afforded by the mid-scale and small-scale industries.

Prestashop, on the other hand, has 150,000 powering shops online. A fast growing Open Source solution is free. There are more than 310 features along with more than 2,500 templates and modules. Hence, creating an easy ecommerce platform using these templates and modules, medium-scale businesses are making amazing transaction modes through which they help innumerable customers shop online.

Singapore web development companies are using Prestashop as their ecommerce work mode for all those companies, which do not have a huge market and can, do better business with less expenditure.

Drop Shadow in Website Design-Philosophy of Colors

Drop shadow is a very common thing for all web designers who work with the navigation bar. Ask any client who has to deal with website development will often come up with something which is quite not right about the look of their site. It’s not about the website being bad or improper. Yet, something which cannot be identified and is creating a look that is not conducive and appealing.

The moment I see a website design and because I know some good designers, what I look at is how the website looks in total. If you have the opportunity of seeing a whole designing work on process, you will see the wide difference in the initial look and the final get up. It is not possible for a casual viewer to identify the subtle yet critical works but, any good painter would tell you what an immense knowledge of color is required to bring the effect.

While you insert tables in your word doc, there are different colored table options that are given to you. A web designer multiplies that effect and brings subtle shades to mark two separate tabs on a navigation bar. This is specially required in the front page and the main pages of a web page design as navigation through the page is very vital in a website.  Drop shadow is the actual technical name for creating this effect.

I had actually seen a designer change the drop shadow effect around 10 times to get the satisfactory shades fort he tabs. The front page in a website design is the most important page and happens to take maximum time in its make. Front page or the landing page consumes maximum time of the web designer in designing a website. Drop shadow also requires maximum attention from the worker in a website’s landing page.

“50 Shades of Gray”- this name of the popular book always reminds me of the web designer and their contribution into website design arena. Only the writer of the novel talked about the philosophical aspects of life and a designer depicts those philosophies through his sense of color using appropriate functions from his software.

Friday, 4 October 2013

Drop Shadow In Website Design-Philosophy Of Colors

Drop shadow is a very common thing for all web designers who work with the navigation bar. Ask any client who has to deal with website development will often come up with something which is quite not right about the look of their site. It’s not about the website being bad or improper. Yet, something which cannot be identified and is creating a look that is not conducive and appealing.

The moment I see a website design and because I know some good designers, what I look at is how the website looks in total. If you have the opportunity of seeing a whole designing work on process, you will see the wide difference in the initial look and the final get up. It is not possible for a casual viewer to identify the subtle yet critical works but, any good painter would tell you what an immense knowledge of color is required to bring the effect.

While you insert tables in your word doc, there are different colored table options that are given to you. A web designer multiplies that effect and brings subtle shades to mark two separate tabs on a navigation bar. This is specially required in the front page and the main pages of a web page design as navigation through the page is very vital in a website.  Drop shadow is the actual technical name for creating this effect.

I had actually seen a designer change the drop shadow effect around 10 times to get the satisfactory shades fort he tabs. The front page in a website design is the most important page and happens to take maximum time in its make. Front page or the landing page consumes maximum time of the web designer in designing a website. Drop shadow also requires maximum attention from the worker in a website’s landing page.

“50 Shades of Gray”- this name of the popular book always reminds me of the web designer and their contribution into website design arena. Only the writer of the novel talked about the philosophical aspects of life and a designer depicts those philosophies through his sense of color using appropriate functions from his software.